The UBC Okanagan Heat logos were redesigned to include the official UBC secondary blue, a more attractive and versatile shape, and less variations. The exaggerated swoop shape in the retired logos made it difficult to use on templates, including league-mandated items (scoreboards, apparel, signage, etc.), and appeared awkward when displayed alongside other varsity logos. The overall goal of this redesign was to create a stronger UBC Okanagan Heat brand identity.

Client: The University of British Columbia’s Okanagan campus, Athletics and Recreation, Student Communications

Design Deliverables: colour palette refresh, logo redesign, new UBCO Heat logo design, and UBCO Heat brand guidelines (in progress).